Pressure

You can put pressure on RE/MAX

Their brand depends on public trust. Let them know they’re losing it.

Why this matters

RE/MAX, through its Israeli affiliate, is involved in the sale of homes built on stolen Palestinian land, including in areas such as Ma’ale Adumim and East Jerusalem, in violation of international law.

In the face of an ongoing genocide, a global brand with over 100,000 agents worldwide and a history of involvement bears the responsibility to take a stand. We therefore call on RE/MAX to cut all ties with its Israeli affiliate, end all activity in illegal settlements, publicly condemn the ongoing genocide in Gaza, and commit to respecting international law and the rights of the Palestinian people.

How to take action

Write to RE/MAX (HQ and branches) via social media or email: “As long as you profit from the occupation and stay silent about the genocide in Gaza I won’t support your brand.”
Post publicly on Instagram, Twitter, LinkedIn or Facebook — tag @remax and your local branches.
Leave honest reviews on platforms like Google and Trustpilot explaining why you’ve lost trust in the brand.
Reply to property listings and ask agents directly why RE/MAX is complicit in land theft.
Share your concerns with family, friends, colleagues. Make this a reputational issue they can’t ignore.
If you’re buying or selling a home, let them know: they’ve lost your business.